Marketing and business education faculty at the University of Wisconsin-Stout (UW-Stout) recently conducted a longitudinal study, spanning the entire 35 years of the program's existence, describing and analyzing its graduates' career paths. Data was collected through a questionnaire that utilized a combination of Likert-type responses, open-ended questions with defined response criteria, and a chronological career journey chart that required respondents to map their individual career journeys. The results of the survey reveal that 55 percent of the respondents reported that they were currently employed in education, while 44 percent were employed in business and industry. Of those respondents indicating they were teaching, 18 percent held administrative positions, 4 percent reported being school counselors, and 6 percent of those teaching also reported a concurrent involvement in a business venture or owning a business. Twenty-eight percent considered themselves marketing teachers, 12 percent as business teachers, and 14 percent as both business and marketing teachers.