The correlation between necessity and change is a well-proven social interaction that can result in a ripple effect that has far-reaching implications. Just as dropping a stone in still water causes ringed waves to spread out in all directions, the implementation of a new idea or even a new business in a community can send out ripples of change from its epicenter. This is exactly what happened when Zairah Enterprise, a student founded and run company primarily selling art supplies, was established in the Sultanate of Brunei Darussalam in 2012. The company was born of a need for quality traditional art supplies, such as acrylic paints and brushes, so that students could raise the standards of the work they produced in their modules at the University of Brunei Darussalam (UBD). A group of students undertook the challenge of being entrepreneurs, and with the advice of two of their professors from the United States they opened a specialty art store to provide for their own needs and those of other students. The immediate aim of the students was to offer a full line of art supplies that would also make it easier for them and interested secondary and primary schools to purchase materials that offered quality and consistency. Other targeted clients included artists and designers working in and around the capital city of Bandar Seri Begawan. The opening of Zairah Art Supplies store and its well-lit art gallery and display area sent out not one but two types of ripples that are helping to stir things up throughout the creative sector of the city. In this article, the authors examine how their students set up an extensive art supply store that is the largest of its kind in Brunei for their own benefit as artists in need of supplies and exhibition space and, as a secondary consequence, how their entrepreneurial undertaking exemplifies the phenomenon of conducting a business that can aid a country's economy through the support of the creative industries.