This study explores student selection of service learning projects in lieu of traditional library research projects. One hundred fifty-four strategic management students completed surveys exploring their tolerance of ambiguity, time pressure, attitudes toward civic participation, self-efficacy toward service, political conservatism, and the role business school's should play in civic education. The study examined their responses to survey questions in light of their project selection. The study identified factors important for faculty in designing and developing service learning projects as well as key areas for future research. (Contains 2 tables.)