The major thesis of this paper is that black colleges and universities are fundamental parts of the overall American society, which is fraught with change, oppression, chaos, and post-industrial problems; therefore, it contends, the survival of these minority institutions depends upon their keeping pace with today's technological trends. Based on a systems analysis paradigm, the paper reviews literature in three main areas: (1) the American environment (historically); (2) black colleges and universities; and (3) the contemporary social climate. It is emphasized that to survive, black institutions must be able to innovate, create, and be imaginative in developing programs in financing; goals, objectives, and purpose; and governance/administration. In conclusion, several positive normative modes of institutional action and behavior are suggested. (Author/GC)