Adult Learners' Week is based on a simple idea--that extolling the achievements of adult learners and promoting the benefits of learning will encourage others to take the plunge. Each year, through thousands of events and award ceremonies, and in media coverage that would cost millions of pounds if purchased as advertising, Adult Learners' Week celebrates all kinds of learners and all kinds of learning, inspiring thousands of people to sign up and discover how learning can change their lives. At the heart of each Adult Learners' Week are its national and regional award ceremonies--inspiring "posh frock" events at which learners receive recognition for their achievements and for the struggles they have overcome. Every Adult Learners' Week Award represents a major achievement, not only for the learner, but for their families, friends and tutors.