ERIC Number: EJ1019673
Record Type: Journal
Publication Date: 2013-Sep
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Coorientation Theory and Assessment of the RFP Solution to Client/Service Learner Matchmaking
Rogers, Cathy; Andrews, Valerie
Journalism and Mass Communication Educator, v68 n3 p242-254 Sep 2013
Tensions that result from varying expectations of service learners and clients/community partners are as common as the pedagogical practice of service learning in public relations courses. The matchmaking process between instructors and clients can influence expectations; however, the literature includes little guidance about the process of client selection. This paper analyzes a request-for-proposal (RFP) client selection process through the lens of coorientation theory to gauge the effectiveness of communication in the service-learning relationship.
Descriptors: Public Relations, Teaching Methods, Service Learning, Interpersonal Relationship, Experiential Learning, Questionnaires, Student Attitudes, Focus Groups, Nonprofit Organizations, Goal Orientation, Program Proposals, Teacher Role, Student Role, College Faculty, College Students, Models, Communications
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Publication Type: Journal Articles; Tests/Questionnaires; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A