The rhetorical/discursive turn, in its multiple disciplinary masks, is here to stay. Even psychology is giving in to its charm. The Sophists can smile again, the agora is back, and the solipsistic self is in retreat. Dialogical, narrative, and cultural psychologies, as well as the counselling profession, triumph the return of the social, the contextual, and the historical to the conceptual realm of the autonomous individual. Though we encourage and enjoy critical views of modern perspectives, such as that supported by poststructuralist and postmodern perspectives, we wonder whether orthodoxies might not be more inclined towards relocation than to eviction. Based on our conviction that a positivist/relativist dichotomy is a poor exchange for older modern dichotomies (self/other), the paper critically reviews the poststructuralist turn in therapy and counselling, and discusses the implications for counselling theory and counsellors' work.