This article features the Cliffs Cottage, a "showcase home" at Furman University which demonstrates the use of green technology in residential building and teaches about sustainability. Custom-built for the shelter-magazine dreams of "Southern Living," a sponsor of the home, the house seems better suited for a tony subdivision. The Cliffs Cottage actually appears to be an ingenious stroke of marketing savvy for Furman. As "Southern Living"'s fourth "showcase home," both it and Furman will be featured in the magazine, which has 16 million readers, over the next year. From now until next summer, about 30,000 "Southern Living" readers will flock to Greenville to tour the house and learn about green building--and see Furman's campus in the process. As a fantasy version of a green home, the Cliffs Cottage itself represents a central paradox. A 3,400-square-foot home on a big lot with a three-car garage is hardly sustainable if everyone builds one, no matter how many natural, local, and recycled materials are involved. With its espresso-colored bamboo floors, plush bedrooms, and taupe walls, the Cliffs Cottage is now considered as a dreamscape.