These instructional materials on agricultural diversification and marketing were developed for use by Iowa's vocational and technical agricultural instructors and extension personnel. This document is one of three manuals making up a single package. (The other two are Christmas Tree Production and Marketing and Sod Production and Marketing). The…

Provides an overview of the rationale for the marketing of cooperative education in postsecondary institutions and outlines a six-step procedure for the successful implementation of a marketing program. (JOW)

A marketing program implemented in 18 small, rural agricultural communities aimed at increasing enrollment in the daily religious classes held by the Church of Jesus Christ of Latter-day Saints (LDS). Approximately 23 percent of the population in the 18 communities belong to this Church. Daily religious instruction is provided in released-time…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Describes the annual Paragon Award winners, representing 76 successful community college marketing efforts in the areas of overall promotion; best catalog, schedule, annual report, newsletter, news story, viewbook, brochure, poster, folder, postcard, outdoor advertising, print advertisement, radio advertisement, video promotion, photographs, media…

This study investigates the differences between in-place and online project-based learning carried out over the years at the University of Macerata in the course of Economics and Marketing of Agri-food (an undergraduate degree in Cultural Heritage and Tourism). The study aimed to investigate the key elements to consider to implement online…

This handbook provides information, strategies, and techniques for developing and implementing successful work-based learning experiences. It is divided into five sections, each with 1-5 chapters that cover specific topics in detail. Section I, "What is Work-Based Learning?," considers what work-based learning is; presents a work-based…

Background: In rural areas with health professional workforce shortages, telehealth offers an opportunity to address service gaps and meet the health needs of students. Few studies have examined telehealth implementation in rural schools. This study explores facilitators and barriers to the implementation of telehealth programs in rural schools…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

Objective: We evaluated the feasibility of Pitt Moves, a classroom-based, peer-led physical activity break (PAB) intervention developed by graduate students to improve mood, focus, and boredom among students. Participants: One hundred and thirty-two graduate-level students in 10 courses during an academic semester. Methods: Process evaluation with…

Farmers involved in local food systems are seeking opportunities to expand operations and diversify their sources of income through value-added operations and access to new markets. To be successful, producers need further food safety training and business skills acquisition to mitigate potential risks. We outline and discuss a multidisciplinary…

Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments.…

Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

Purpose: We studied innovation processes in agriculture and nutrition to discuss a scaling approach that encompasses the technical, institutional, and behavioral dimensions of change. Approach: To understand dynamics across these dimensions, we analyzed farmers' innovation processes through two analytical lenses: farmer-centered and structural.…

Nine presentations are included in these proceedings: "Industries' Perception of Preparation of Marketing Teacher Education for Jobs in the Business World" (Thomas Allen); "Projecting the Need for Secondary Marketing Educators in Northeast Ohio to the Year 2000" (Patrick O'Connor); "Marketing Education: A Survey of State Supervisors Concerning…