ERIC Number: EJ295577
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Selling of the Subliminal.
Levy, Steven
Popular Computing, v3 n6 p70,75-78 Apr 1984
Describes Expandovision, a microcomputer-television connection which enables users to flash brief messages designed to improve their behavior on their television screens. Several incidents where subliminal persuasion has been used on television viewers in the past are recounted, and the effectiveness and dangers of subliminal persuasion are discussed. (MBR)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
