Throughout U.S. higher education, non-tenure track faculty (NTTF) are experiencing tremendous growth. Traditionally part-time instructors, increasing numbers of NTTF are full-time faculty but have lower salaries, fewer benefits, and less integration into their schools than tenure-track peers. Although this general trend is reflected in schools of social work, information regarding this phenomenon specific to schools of social work is scarce. This article examines reasons driving the trend by comparing national patterns with 1 school of social work's current project that aims to develop guidelines regarding job promotion for a diverse cohort of NTTF. We highlight factors contributing to the creation of NTTF promotion materials, and we discuss the strengths, challenges, and costs of this process.