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ERIC Number: EJ201749
Record Type: CIJE
Publication Date: 1979-Mar
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0043-5651
EISSN: N/A
Marketing the Library.
Dragon, Andrea C.
Wilson Library Bulletin, v53 n7 p498-502 Mar 1979
Describes the positive action using marketing strategies that libraries must take to capture their share of the post-Proposition 13 tax dollar. Strategies discussed relate to price, product, promotion, and place. (JD)
Descriptors: Marketing, Opinions, Public Libraries, Public Relations, Publicize, Tax Allocation
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A