Peer reviewedERIC Number: EJ253620
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Male Sex Roles in Magazine Advertising, 1959-1979.
Skelly, Gerald U.; Lundstrom, William J.
Journal of Communication, v31 n4 p52-57 Fall 1981
Advertising featuring men appears to be moving gradually toward a decrease in sex-role stereotyping, although the progress is obviously slow. Of the 660 advertisements examined, only 13 were in the category showing men performing nonstereotypic roles capably or acknowledging that the sexes are fully equal. (PD)
Descriptors: Advertising, Communication Research, Content Analysis, Females, Males, Periodicals, Sex Role, Sex Stereotypes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
