Peer reviewedERIC Number: EJ382410
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Future Agenda for Alumni Research.
Dunn, John A., Jr.
New Directions for Institutional Research, No. 60 (Alumni Research: Methods and Applications) v15 n4 p77-87 Win 1988
Striving for a standardized alumni research terminology should parallel future research efforts in such areas as measurement of donor potential, modeling alumni giving patterns, and examination of involvement in alumni activities. A taxonomy and a strategy for achieving standardization are described. (MLW)
Descriptors: Alumni, Donors, Fund Raising, Futures (of Society), Higher Education, Institutional Research, Models
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
