This paper examines the tuteo in Rocha, Uruguay, a unique situation in a country that is mostly "voseante." The study draws on speakers' attitudes toward "tú" and "vos" in Rocha, taken from informal interviews and from a linguistic attitude survey. The survey was conducted with 58 informants, most of whom were teenagers. The results point to a strong sense of pride in the local dialect, a more positive attitude toward "tú" over "vos," and a rejection of the Montevidean standard as a national norm. Given the role of young speakers in initiating linguistic change, positive attitudes among them in Rocha contribute to maintaining the stable "tuteo" of that region.