Social cognitive career theory is used to investigate student intentions to enter the sport and leisure industry. Data are gathered from 197 undergraduate students from four universities located across the United States. Path analysis supports the general model, as self-efficacy and outcomes expectations hold positive associations with vocational interests, which in turn are positively related to choice goals. Self-efficacy is also positively associated with outcomes expectations. Additionally, through comparison of competing models, support is garnered for the effects of supports (i.e., human and social capital) and barriers (i.e., discrimination and lack of advancement opportunities) to be manifested on self-efficacy. Theoretical and practical implications are discussed. (Contains 1 figure and 1 table.)