The Instituto Tecnologico de Sonora (ITSON), a public and autonomous university in Cuidad Obregon, Sonora in Mexico has, since its inception, maintained a commitment to society and public service. To transform this commitment into valued results, it has used Mega Planning as its framework over the last eleven years. This article illustrates the impact an educational institution can have through a strategic planning and implementation approach that is focused on measurable objectives, the appropriate processes and activities, and the required resources for the development of its region (i.e., students and their environment). The article will begin with a brief background of the institution, its strategic approach, the subsequent curriculum and organization reform, and finally four key strategic programs that have had a positive social impact in the region: The Integrated Community Development Program; ITSON-Consulting; Masters in Agribusiness; and the Software Factory. (Contains 1 table.)