Social work education has been greatly affected by ongoing technological advances in society at large and in the academy. Options for instructional delivery have been broadened tremendously. The University of Louisville is the first in Kentucky to put its master's of social work degree fully online, with a first cohort admitted in 2012. The purpose of this article is to provide a model of program development for those social work programs that are considering whether or not to create an online program. The authors explain the process and considerations that went into exploring the online program that was eventually developed and offered by the Raymond A. Kent School of Social Work and conclude with implications for social work practice and education.