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ERIC Number: EJ495771
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0737-7363
EISSN: N/A
Communication Professionals: A New Market for Continuing Higher Education.
Miller, Debra A.; Rose, Patricia B.
Journal of Continuing Higher Education, v43 n1 p32-43 Win 1995
A survey of 1,058 American Advertising Federation members and 806 Public Relations Society of America members (564 total responses) revealed widespread interest in continuing education in the form of seminars and workshops to keep current and advance. Interest in degree programs decreased with years of experience. Topic interests included social/behavioral sciences, communication theories, marketing, and management. (SK)
Descriptors: Advertising, Communication (Thought Transfer), Continuing Education, Educational Needs, Higher Education, Professional Training, Public Relations
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A