Among all the technological changes in the society, smartphones have become one of the most adopted innovations. Yet, in the classroom a common response to phones in students' hands is to ban them! This study uses Social Construction of Technology theory to investigate whether mobile media can have a place in the classroom. Using in-depth qualitative interviews, the study finds an unexpected paradox: Students rarely use mobile technology in the classroom and, moreover, do not expect to use it in the formal classroom environment, while outside the classroom they fully endorse the educational applications of mobile media.