Divided into 2 parts, this publication presents a brief review of facts concerning rural industrial expansion as relative to rural community development and describes the way in which a community should go about researching, compiling, and publishing an attractive promotion portfolio. To aid communities in the initial steps toward industrial expansion, information is provided on industrial trends, site selection, industry types (rural, urban, obsolescent, etc.), State and Federal Agencies, and the community decision making process. Additionally, an industrial promotion survey form is presented. Providing guidelines by which a community can assess and "sell" itself, the survey format is developed around the team concept and includes the following informational components: historical; general facts; civic and recreational; education, health, and welfare; industry and resources; industrial sites and buildings; labor market; housing; transportation facilities; utility facilities; financial facilities; photography; maps and charts. Each component of the survey is then presented individually via suggested format and technique. Suggestions for followup publicity are also presented. (JC)