To improve the use of service learning in the marketing curriculum, Petkus (2000) recommended that future research focus on empirical studies of service learning in specific marketing courses. Personal selling represents a key component of marketing that is quite amenable to service learning, yet very little research has examined the use of service learning in a personal selling course. This study seeks to remedy this omission by describing the inputs and outcomes of a service learning-based Sales Project that forms the cornerstone of a unique approach to teaching personal selling. Quantitative and qualitative analysis provide evidence that the class Sales Project is associated with numerous benefits for the course's students and nonprofit partners. (Contains 2 tables and 1 figure.)