The popularity of hip-hop among young Black college women, coupled with the deluge of negative and positive messages in this culture regarding these women's identity, signals an opportunity for the arrival of a contemporary, culturally relevant epistemology--hip-hop feminism. Through the lens of Black feminist theory, this article explores hip-hop feminism as a form of expression with the potential to positively affect the self-identity of young Black college women. A brief review of hip-hop history, feminist theory, and implications for student affairs practice are discussed.