The major goals of the present study were to (a) examine age differences in susceptibility to age stereotypes and (b) test a self-awareness manipulation in counteracting age stereotypes. Young and older adults read two sets of descriptors that only differed in the to-be-ignored age-related information. In the high self-awareness condition, participants saw themselves via a computer video camera. In the low self-awareness condition, they saw prerecorded images of a stranger. Overall, older adults were more likely than young adults to make age-stereotypical judgments in the low self-awareness condition. No age differences were found in the high self-awareness condition. (Contains 2 figures and 2 tables.)