As more users access library services remotely, it has become increasingly important for librarians to reach out to their user communities and promote the value of libraries. Convincing the faculty and students in the sciences of the value of libraries and librarians can be a particularly "hard sell" as more and more of their primary journal literature becomes available online anywhere from any computer. This article discusses how six science librarians from the University of Washington experimented with both traditional and unconventional ways to engage their users. Their efforts were of three basic types, (1) going outside of the physical library to meet users in their spaces; (2) luring users back into their spaces; and (3) using the middle ground of the virtual library on the Internet, with creative initiatives such as blogs, give-aways and geocaching. (Contains 7 figures.)