Asking Open-Ended Consumer Questions to Aid Program Planning: Variations in Question Format and Length.

McKillip, Jack; And Others

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Peer reviewed

ERIC Number: EJ445316

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0149-7189

EISSN: N/A

Asking Open-Ended Consumer Questions to Aid Program Planning: Variations in Question Format and Length.

McKillip, Jack; And Others

Evaluation and Program Planning, v15 n1 p1-6 1992

Effects of question length and explicitness of directions (format) were examined for 97 university students answering open-ended consumer satisfaction questions at 9 health promotion workshops. Question format, but not length, was related to the usefulness of answers. Implications for use and construction of open-ended questions are discussed. (SLD)

Descriptors: Client Characteristics (Human Services), College Students, Consumer Economics, Evaluation Utilization, Health Promotion, Higher Education, Program Development, Questioning Techniques, Questionnaires, Rating Scales, Test Construction, Test Format, Workshops

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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