Before examining potentially negative effects of rock music on adolescents, it is necessary to demonstrate links between adolescent motivations for consuming rock music and active involvement relative to that use and also to consider how much rock listeners rely on rock music as a source for information about values, beliefs, and social interaction. A study hypothesized that rock music users with personal or social utility gratifications will demonstrate acute and more enduring types of active involvement. Subjects, 175 public school students from three senior high schools in the Cleveland (Ohio) metropolitan area, were surveyed with self-report questionnaires. Results indicated that rock music listening is varied, sometimes quite active. Findings also showed a strong relationship between gratifications sought, whether content utility or process specific, and two types of rock music activity, Involvement and Comparing. (Four tables of data are included, and 20 references are appended.) (MS)