Peer reviewed
ERIC Number: EJ508695
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0276-3877
EISSN: N/A
Marketing Reference Services.
Norman, O. Gene
Reference Librarian, n49-50 p45-60 1995
Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and promotion. (56 references) (AEF)
Descriptors: Advertising, Costs, Library Services, Literature Reviews, Marketing, Reference Services, Strategic Planning
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A