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Peer reviewed Peer reviewed
ERIC Number: EJ338658
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Can Public Relations Pros Predict Attitudes?
Judd, Larry R.
Public Relations Review, v12 n2 p19-26 Sum 1986
Describes a study comparing public attitudes with attitudes of public relations practitioners and measuring accuracy of practitioners' predictions of public attitudes. Provides limited support for the thesis that PR pros can perceive and predict public attitude with modest accuracy. (MS)
Descriptors: Attitudes, Business, Communication Research, Communication Skills, Comparative Analysis, Decision Making, Public Opinion, Public Relations, Theory Practice Relationship
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A