The role of linguistic relativity was examined through the use of multidimensional scaling (MDS). Direct pair comparisons of the similarity among a set of translated equivalent lexical items dealing with the mass media were made by subjects monolingual in English or French or bilingual using either of the languages. Using MDS as a measure of semantic structure, the following results are reported. The semantic structure of anglophones and francophones are significantly different despite apparent similarities in terms of dimensionality and the general arrangement of the items. The semantic structures of bilinguals using French and others using English were significantly different from each other and from both monolingual groups. While the results are not unequivocal, they suggest that the difference between the bilinguals' semantic structure and those of the monolinguals is less than the difference between the two monolingual groups. These results are interpreted to suggest that these patterns are not inherent in the specific languages but rather result from the communication patterns of the individual. (Author/CFM)