Adoption of instructional communications technology meets with resistance and even opposition in higher education; however, by anticipating and estimating the resistance to change, instructional innovators can gain compliance from the colleagues they are trying to help. Resistance to change in education is caused by many factors both real and perceived, including mediocre quality of the technological product, inappropriateness for classroom use, the inertia of the education system, bureaucratic red tape, and individual prejudice. In aiming for compliance from those who resist educational change, innovators are aiming for adoption of educational technology. To attain adoption and integration, innovators should help, offer service to, and even nurture the resistant colleagues. (DB)