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ERIC Number: EJ222026
Record Type: CIJE
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Instructional Message: A Theoretical Perspective.
Marsh, Patrick O.
Educational Communication and Technology: A Journal of Theory, Research, and Development, v27 n4 p303-18 Win 1979
This theoretical model for message design directs the designer to design a block of time that optimizes the information load and message complexity within the constraints of the receiver's abilities and experience, the requirements of the source, and the capabilities and limitations of the medium. (Author/JEG)
Descriptors: Cognitive Processes, Cost Effectiveness, Educational Theories, Information Theory, Instructional Design, Instructional Improvement, Learning, Learning Theories, Matrices, Models, Systems Approach
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A