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ERIC Number: EJ1005037
Record Type: Journal
Publication Date: 2013-Jul
Pages: 26
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0360-3989
EISSN: N/A
Reactance, Restoration, and Cognitive Structure: Comparative Statics
Bessarabova, Elena; Fink, Edward L.; Turner, Monique
Human Communication Research, v39 n3 p339-364 Jul 2013
This study (N = 143) examined the effects of freedom threat on cognitive structures, using recycling as its topic. The results of a 2(Freedom Threat: low vs. high) x 2(Postscript: restoration vs. filler) plus 1(Control) experiment indicated that, relative to the control condition, high freedom threat created a boomerang effect for the targeted attitude (recycling) as the attitude and behavioral intention changed in the opposite direction to the one advocated in the message. For the associated but untargeted attitude (energy conservation), reactance effects were less pronounced. Furthermore, a restoration postscript was examined as a reactance mitigation strategy. The restoration postscript was effective for high- but not low-threat messages. (Contains 2 tables, 5 figures, and 12 notes.)
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Maryland
Grant or Contract Numbers: N/A