After the 1973 coup, Chile swung from a centralized state to a dictatorial decentralized one where education turned from a public to a private good. Since the 1990 restoration of democracy, market-based trends have endured, involving the fomentation of a knowledge society, one where everyone is always studying. The present study, drawn from an action research project to develop English for academic purposes at a top-ranked Chilean university, considers how paradigmatically functionalist research can lead to critical openings for research at an elite Global South university marshalled into public service to promote innovation. As the university in the study fosters innovation to propel Chile from a raw materials to a knowledge-based economy, two points aid our entrée into elite site investigation: the university's internationalization policy and its focus on graduate students' getting their work in high-impact journals and conferences. Accessibility remains a challenge for garnering substantive qualitative data at an elite Chilean university, though we suggest that a policy movement toward a knowledge society yields possibilities for researchers able to carry out methodologies with both functionalist and critical aims.