The Northland Pioneer College (NPC) Library staff has developed a media blitz strategy to publicize its services in rural Arizona. This strategy regularly draws upon a database of newspapers, radio stations, and cable television outlets in the area. Each week a different public service announcement is developed and sent out to agencies on the database. Announcements range from different types of information provided at the college libraries, to the availability of state and federal tax forms. The release material is never more than a page long and is printed on the college stationery. It is noted that this publicity approach has resulted in increased library usage. A copy of the mailing list database currently being used is attached. (MAB)