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Peer reviewed Peer reviewed
ERIC Number: EJ640763
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
On the Definition of Public Relations: A European View.
Vercic, Dejan; van Ruler, Betteke; Butschi, Gerhard; Flodin, Bertil
Public Relations Review, v27 n4 p373-87 Win 2001
Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)
Descriptors: Communication Research, Definitions, Foreign Countries, Higher Education, Organizational Climate, Public Relations
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A