Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)

This collection of essays contains magazine and journal articles that were published in 1969-70. Although the primary function of these essays is to help educators keep up with the recent literature in the field, the volume is divided into three parts so that one or more parts may be used to fulfill local needs and supplement course reading lists.…

In Experiment 1, rats were trained in a symbolic delayed matching-to-sample task to discriminate sample stimuli that consisted of sequences of magazine light flashes. The intertrial interval was illuminated by the houselight for Group Light, and it was dark for Group Dark. Retention functions exhibited a choose-many response bias when the delay…

Boys and girls in the early years of adolescence can best learn ESL communicative skills if the instructor has an understanding of the main characteristics of early adolescence and an appreciation of the teaching techniques best adaped to them. Characteristics which should be taken into account when designing an ESL course include the following:…

In times of financial distress, the communication strategies of leaders of institutions of higher education are often flawed. This is because the best approaches to helping a campus deal with financial woes are counter-intuitive and require an understanding of money as a language. But bankruptcy law, financial counseling, psychology, and…

The Drug Abuse Current Awareness System (DACAS) is a comprehensive biweekly listing of citations of recent drug abuse literature, derived from scanning the major publications media in the area. This includes scientific and technical journals, popular magazines, underground newspapers, books, legal journals, and government project reports.…

Eye movements across advertisements express a temporal pattern of bursts of respectively relatively short and long saccades, and this pattern is systematically influenced by activated scene perception goals. This was revealed by a continuous-time hidden Markov model applied to eye movements of 220 participants exposed to 17 ads under a…

RAPID CHANGE IN AGRICULTURE REQUIRES THAT TODAY'S AGRICULTURALIST BE A WELL-EDUCATED ARTICULATE TECHNICIAN. COMMUNITY COLLEGES CAN CONTRIBUTE THEIR GREATEST INFLUENCE ON THE FUTURE OF OUR SOCIETY AND NATION BY OFFERING SPECIALIZED AGRICULTURAL TECHNICIAN TRAINING FOR BOTH THOSE ENTERING THE FIELD AND THOSE WISHING TO UPDATE THEIR KNOWLEDGE AND…

This study investigated the prospective predictors of body image in 9- to 12-year-old girls. Participants were 150 girls in Grades 4-6 with a mean age of 10.3 years. Girls completed questionnaire measures of media and peer influences (television/magazine exposure, peer appearance conversations), individual psychological variables (appearance…

Designed to serve as a basic text for general liberal arts courses in mass communication, this book presents essays, largely from recent magazine articles, written from the layman (although there are a few more overtly scholarly articles). It begins with an examination of the media industries in the United States, treating them as complex…

From readers' ratings of satisfaction, problem resolution, and perceived emotional change during treatment, Consumer Reports magazine (CR, 1995) concluded both that psychotherapy is effective and that longer, more intensive therapy is more effective. The authors compared prospectively gathered 45-Item Outcome Questionnaire scores (OQ-45; M. J.…

This chapter examines popular culture as a site of cultural resistance. Specifically, it explores how "culture jamming," a cultural-resistance activity, can be a form of adult education. It examines adult education and learning as it intersects with both consumerism and popular culture. Focus is placed on a growing social movement of individuals…

The Drug Abuse Current Awareness System (DACAS) is a comprehensive biweekly listing of citations of the recent drug abuse literature derived from scanning the major publications media in the area, including scientific and technical journals, popular magazines, underground newspapers, books, legal journals, and government project reports. The…

This collection contains essays on contemporary issues facing community colleges written by fellows in Princeton University's Mid-Career Fellowship Program. The essays are as follows: "Is Middlesex County College Accomplishing Its Mission?" (Xenia P. Balabkins); "The Coming of Age of Women's Studies: Attention Must be Paid" (Lynne M. DeCicco);…

This document examines the use of photography and the printed word to make visual statements in student publications. It is written for journalists who are writers and editors as well as for photojournalists and for student journalists interested in increasing the quality of the school newspaper, magazine, or yearbook. The role of the photographer…