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Showing 901 to 915 of 1,136 results Save | Export
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Gandy, Oscar H., Jr.; Simmons, Charles E. – Critical Studies in Mass Communication, 1986
Argues that advances in information technology, especially capacities to collect and combine data for marketing purposes, subvert protections of individual privacy and weaken the influence of the individual in democracy. (MS)
Descriptors: Consumer Protection, Federal Legislation, Federal Regulation, Government Role
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Arnold, Vanessa Dean – Bulletin of the Association for Business Communication, 1985
Argues that the use of pathos in persuasive messages is not only necessary for those persons specializing in promotional activities, but requisite for all who produce and use persuasion in daily life. (EL)
Descriptors: Advertising, Communication (Thought Transfer), Communication Skills, Information Dissemination
Tolan, Stephanie S. – Horn Book Magazine, 1986
Responds to both Kate Water's May l985 article, "Members of the Last Generation" and to a response to it written by Bryna J. Fireside in the January l986 issue, both dealing with whether authors of adolescent literature have a moral obligation to address the issue of nuclear war. (EL)
Descriptors: Adolescent Literature, Authors, Literature Appreciation, Moral Issues
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D'Angelo, Frank J. – Rhetoric Review, 1986
Argues that English departments should be concerned with critical reading and writing of all kinds of texts. Suggests that the same kind of careful criticism used in the study of advertising should be used to evaluate literature, music, movies, and the other arts, with the immediate goal being a more self-conscious awareness of verbal and…
Descriptors: Advertising, College English, Course Content, Critical Reading
Alongi, Constance V. – School Administrator, 1984
The two opposing reading instruction philosophies are analyzed and placed in historical perspective. The author shows the importance of clarifying the debate and distinguishing between manifest and actual issues. (MD)
Descriptors: Basal Reading, Educational Philosophy, Elementary Secondary Education, Phonics
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Wilkins, Wynona H. – Foreign Language Annals, 1976
The proliferation of private organizations offering foreign language instruction to the public, and the advertising approaches of these organizations, are discussed. Suggestions are made for foreign language teachers in high schools and colleges to use in attracting more students. (RM)
Descriptors: Advertising, Business, Enrollment Influences, Language Instruction
Bohlken, Bob – 2000
In a democratic society, critical listening should have top priority among the four language skills (speaking, reading, writing, and listening). This paper provides a history of critical listening and an application of critical listening in the classroom for the future citizen's involvement in a democratic society. Six critical listening…
Descriptors: Citizen Participation, Class Activities, Classroom Techniques, Higher Education
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Keils, R. M. – College Composition and Communication, 1973
Concludes that as long as there are critical minds in charge of dangerous elements having unfathomed properties, such as language and politics, there is little chance that the members of the human race will wholesale themselves into slavery. (Author/RB)
Descriptors: Communication (Thought Transfer), Dialects, Higher Education, Language Role
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English in Australia, 1973
Describes how to provide students with the opportunity of examining, discussing, and writing about the appeal of advertisements. (TO)
Descriptors: Advertising, Communication Skills, Mass Media, Propaganda
Schrank, Jeffrey – Media and Methods, 1974
Discusses ten areas to be aware of when analyzing ads and offers suggestions for a unit on advertising interpretation and a bibliography of materials about advertising. (TO)
Descriptors: Advertising, Bibliographies, Communication (Thought Transfer), Language Usage
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Smith, Don D. – Public Opinion Quarterly, 1970
" ...suggestYsI that national groups which expect biased political persuasion from a source in another nation, and get (or perceive) the communication in that form, tend to respond negatively; national groups which expect biased political persuasion from a source in another nation, and do not get (or perceive) the communication in that form, tend…
Descriptors: Attitude Change, Audiences, Communication (Thought Transfer), Opinions
Zazzaro, Joanne – Amer Sch Board J, 1969
Descriptors: Board of Education Policy, Guidelines, Parent School Relationship, Political Influences
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Bromley, David G.; And Others – Journal of Communication, 1979
Using published atrocity tales about the Unification Church, the authors attempt to illustrate how illegal actions and coercion by deprogramers and their supporters can serve to validate evil and legitimize social control. (PD)
Descriptors: Aggression, Civil Liberties, Dissent, News Media
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Floridi, Luciano – Electronic Library, 1996
Discussion of disinformation in the mass media focuses on present and future possibilities of disinformation on the Internet. Highlights include six forms of disinformation; the mishandling of information; voluntary disinformation; the gap between information providers and users; and strategies for avoiding disinformation, including quality…
Descriptors: Censorship, Futures (of Society), Information Dissemination, Information Utilization
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Broaded, C. Montgomery – Comparative Education Review, 1993
Discusses the determinants of international migration by college students and scholars from developing nations and the responses of various governments to the "brain drain." Examines how the Chinese government is using mass media to encourage Chinese students and scholars abroad to "complete their studies and return home." (SV)
Descriptors: Brain Drain, College Students, Foreign Countries, Foreign Students
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