For the past 10 years, qualitative research methodology has become more visible in counseling studies. Results from a content analysis of articles published between 1997 and 2002 in 4 professional journals in the field (Counseling and Values, Journal of Counseling & Development, Professional School Counseling, and The Counseling Psychologist) reveal that qualitative research represents 1/6 of all the articles published. Research trends in target publications are identified and suggestions for the development of the field regarding qualitative research are presented.