Reviews indicate management commitment is vital to maintain behavioral safety processes. Similarly, the impact of observation frequency on safety behaviors is thought to be important. An employee-driven process which encompassed behavioral observations, goal-setting, and feedback was implemented in a paper mill with 55 workgroups using a within-group, time-series design. Data collected over 70 weeks show safety improved by 45% points with a corresponding 45% reduction of injuries. Management's demonstrable support was significantly associated with behavioral safety performance. Observation frequency appeared to be unrelated to the observed percent safe scores.