Management principles and trends are examined with attention to open higher education. Administrative activity includes policy-making, technical tasks, and institutional direction. Open higher education includes programs to prepare both professional and semi-skilled workers, as well as programs that meet personal and social aims. Participation in open education can be continuous or recurrent through a life span. Forms of inquiry into higher education include program evaluation, action research, policy studies, research and development, conceptual studies, and classical designs. Values of concern to academic managers concern quality, equality, and efficiency. Directions being followed by managers focus on planning, the external environment, the people involved, the future, technology, and open communication processes. Also considered are potential problems encountered in planning, internal management challenges, and projected changes for lifelong learning. Appendices include: information on U.S. organizations that assist with academic management; a paper by T. M. Williams on a lifelong learning delivery system for Utah; a paper by Jerry Debenham on the CADA computer decision system; a list of delivery systems in open higher education; and a list of management elements for open higher education that were found in the literature. (SW)