More than 1,700 students between the ages of 18 and 24 die each year from alcohol-related causes, according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA). These students succumb to alcohol poisoning, cardiac arrest, or injuries from falls off dorm room balconies or other heights on campus. The problem of binge drinking, defined…

This guide presents an overview of marketing and its potential value in continuing education programs for nurses. The first portion of the guide briefly discusses the concept of marketing. It contains definitions of key marketing concepts (product, place, price, and promotion), discussion of the basic tenets of marketing (consumer needs…

There has been enormous growth globally in the number of both MBA providers and students over the past few decades. While inclusion in national and international MBA league-tables is part of the marketing arsenal of every MBA supplier that appears in them, identifying the determinants of success in this ever more crowded marketplace is a far less…

In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…

Policies on social promotion and retention, although formulated to regulate academic success and failure in the field of K-12 education, have become burdensome and are now considered damaging to the public education system. The various stakeholders in education, including students, teachers, education policy makers, parents, and employers are all…

"The State of Working Pennsylvania 2018," Keystone Research Center's 23rd annual review of the Pennsylvania economy and labor market finds that, nearly a decade into the current national economic expansion, many Pennsylvania workers are still waiting for a raise. The report points to three factors that help explain this. First, despite…

The second annual progress report of the Massachusetts Occupational Information System (MOIS) describes the activities and strategies of the MOIS in 1977. The report is divided into seven sections. The Administrative and Organizational Information section considers the highlights of the year, contains a chart illustrating the growth of the system,…

The Bellarmine Outreach Consortium, which provides access to baccalaureate and masters education in nursing for registered nurses in Kentucky, West Virginia, and Tennessee, is described. The components of a marketing process for colleges are also considered, with attention to product, place, price, and promotion. The nursing department of…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

Conducted prior to the building of a new central library, this study was designed to assess the need for children's library services in downtown Sacramento. The development of a profile of the community environment and general characteristics of the population through the use of secondary sources is described; the assessment of family needs and…

This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…

Culturally oriented dance has the potential for positive impact on both physical and mental health among professional dancers as well as among dance students in higher education and community dance programs. West African dance in particular has been found to influence a range of health outcomes. Despite available research demonstrating the…

Objective: The study examined which snack factors and nutritional ingredients influence college students' snack choices using a discrete choice experiment (DCE). Participants: In November 2016, a total of 1,624 undergraduate students participated in the study. Methods: Two DCEs were constructed using a unique approach of block fractional factorial…

This seminar guide was designed for use with a series of slides in training administrators to market an educational program or service to corporations. The seminar explains the following eight stages in planning entry into the corporate market: identifying appropriate publics; researching the market (analyzing supply and demand, collecting data,…

Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory,…