Peer reviewedERIC Number: EJ496063
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
After the Highwayman: Syntax and Successful Placement of Press Releases in Newspapers.
Walters, Timothy N.; And Others
Public Relations Review, v20 n4 p345-56 Win 1994
Compares the grammatical structure of original press releases with the resultant placements in daily newspapers. Finds that, in their use of press releases, journalists almost always have to make them simpler, shorter, easier to read, and less passive. (SR)
Descriptors: Editing, Higher Education, Newspapers, Public Relations, Readability, Writing Improvement, Writing Research
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
