Using the systematic plan of the Public Education Project developed in Region J of North Carolina as its model, this guide presents in detail seven major steps in organizing a public education project for emergency medical services: (1) assessing needs; (2) survey methodology; (3) determining objectives; (4) media usage--both mass media and individual/group presentations; (5) establishing time frames; (6) using an emergency medical technician as prime speaker; and (7) evaluation. Lengthy appendices provide useful documentation from the North Carolina project; the survey instruments and interviewer instructions; computer programs; different kinds of publicity, including radio announcements, brochures, television scripts and slides, a sample news release, billboard design, and telephone sticker, and school lesson plans; addresses of outdoor advertisers and survey resources; a list of local and civic groups and a checklist for county groups; time estimates; and a presentation report form. (JD)