Compared in this study is the power of a directed, conscious attempt to reduce stereotyping through the use of selected individuals who have achieved renown in endeavors not usually identified with the group of their origin with a similar effort which utilizes eminent persons on the basis of their celebrity with no regard to the nature of that celebrity. The hypothesis that a directed counter-stereotypic approach in a multi-ethnic setting would reduce stereotypic thinking to a greater extent than a random approach was not supported, however. Analysis by school, by classroom, and by target ethnic group yielded only one statistically significant result among the comparisons made and that one was in the direction opposite to the one posited--the control group's stereotypic perception of blacks was significantly lower than that of an experimental group on the value thermometer scale. Although the hypothesis was not confirmed, the finding that the stereotypy aimed at blacks is significantly greater than that applied to Polish Americans agrees with the multitude of research and empirical observation that reveals that race, particularly the black race, is a substantially more powerful stimulator of prejudice than ethnicity. (Author/EB)