Shortly after taking power following the May 2010 UK general election, the Conservative/Liberal Democrat government published its education white paper, "The Importance of Teaching". In this, certain features for primary school pedagogy can be discerned. Using the lens of the "position call", this article examines the discourses implicated in the white paper to highlight the position calls offered to the primary profession concerning pedagogy. These are compared to those made by New Labour in its previous 13 years in power. Accordingly, the article proposes that whilst the previous administration offered the position calls for primary education of "pedagogy as collective craft" and "pedagogy as collective performance", continuity and discontinuity can be seen in the recent white paper, namely that the position calls now being made are for "pedagogy as individual craft" and "pedagogy as individual performance". (Contains 1 note.)