This article profiles a Web-based tool developed with the support of two lifelong learning networks (LLNs) to address issues around higher education progression amongst under-represented groups across the East Midlands, including vocational learners and adults returning to education. Having introduced the site and explored its development, the article assesses its impact by considering the level and nature of usage. Whilst meeting its key objectives in terms of visitor numbers, this evaluation also addresses the quality of visits made to the site and the positive feedback received from surveyed users. The underlying reasons for the site's success are then investigated. With attention turning to the site's sustainability this exploration also considers the lessons that can be learned from developing and managing an online information and advice tool. In doing so, it is suggested that the findings will be of value to others involved in advising learners, given the increasing emphasis placed upon the Internet as a medium for the provision of information, advice and guidance. (Contains 17 notes.)