While youth typically turn to social media for gossip, photo sharing, and friendship building, can it also be used to inspire them toward greater goals? The creators of GenerationPulse.com explore how two theories salient to adolescent social development (positive youth development and relational health) were used to shape a social media website designed to engage youth in social justice projects. They conclude their article with a number of "lessons learned" based on their five years of experience with GenerationPulse.