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Peer reviewed Peer reviewed
ERIC Number: EJ463514
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0739-3369
EISSN: N/A
Tangible and Symbolic Attributes of the Marketing Education Program Image: Relationships to Nonparticipants' Program Attitudes.
Hatzios, Maria K.; And Others
Journal of Vocational Education Research, v17 n3 p17-33 1992
Among 228 secondary students not taking marketing classes (84%), attitudes were almost equally related to tangible attributes (relationship to future employment, job placement, college preparation) and symbolic attributes (exciting, sophisticated) of marketing education. Recruitment strategies should emphasis both types. (SK)
Descriptors: Enrollment Influences, High Schools, Marketing, Program Attitudes, Student Attitudes, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia
Grant or Contract Numbers: N/A