This paper is concerned with young rural men and how they "do" identity politics living in a rural area of Norway. Focusing on how masculinity and rurality are constructed and interrelated in young men's narratives of living in a remote community, it is identified that young rural men reproduce, negotiate and transform local discourses of rural masculinity. First, the article shows that young men living in rural areas believe it is important to express rural masculinity through hunting and outdoor life as well as by exhibiting skills as handymen. Second, it reveals that it is important for young rural men to communicate a particular stance in the ongoing and controversial Norwegian debate over snowmobiles and carnivores, as these topics are related to rural men's sense of loyalty to place. Third, the article shows how rural men negotiate "the tough man" images related to hunting, motors and handyman skills by constructing new and alternative masculinities. The analysis reveals that young rural men enact alternative masculinities, expressed in relation to new working life opportunities in the service sector, through emotional openness and caring, and in relation to traditional "masculine spaces" such as hunting and snowmobiling. It is concluded that, little by little, rural communities are opening up for more flexible masculinities.